Last Updated: October 8, 2025

1. Introduction

Welcome to BTBStrategy.com (“we,” “us,” “our”). This Privacy Policy describes how we collect, use, share, and protect personal information via our website BTBStrategy.com (the “Site”) and our lead-generation services for Independent Business Consultants (IBC) or similar (“Services”).
By using our Site or providing your information to us (including via forms, cold-lead capture, or email outreach), you agree to the collection and use of your information in accordance with this Privacy Policy

2. Who we are & Contact Information
BTBStrategy.com
Greer, SC, United States
Email: https://btbstrategy.com/contact-us

3. What Personal Data We Collect

We may collect the following categories of personal information when you interact with us or respond to our outreach or fill forms:

Contact information (name, title, company name, email address, phone number)

Professional or business information (industry, company size, role)

Marketing and lead-generation data (how you found us, communication preferences)

Usage and technical data (IP address, browser type, referrer URL, device, pages visited, time and date of visit, cookies, tracking technologies)

Communication content (messages sent to or received from us)

4. How We Collect Your Data

We collect your information in the following ways:

When you respond to our outreach or provide your information directly

When you complete forms on our Site (for example, to request a consultation or opt-in to updates)

Automatically via cookies and similar technologies when you visit our Site

From publicly available business directories or similar sources for B2B outreach

Through our third-party service providers and marketing platforms

5. Why We Collect & Use Your Data

We use your data for the following purposes:

To evaluate your suitability as a prospective consultant or partner

To contact you regarding our Services or partnership opportunities

To send marketing communications (where lawful) about our Services, offers, and updates

To analyze and improve our Site, marketing campaigns, and operations

To comply with legal obligations, protect our rights, and operate our business

To anonymize data for analytics or business-intelligence purposes

6. Lawful Basis for Processing (EU/UK/EEA)

If you are located in the EU/UK/EEA, our lawful basis for processing includes:

Legitimate Interests: To contact potential partners and operate our business, provided your rights are not overridden.

Consent: When you opt-in to marketing communications or tracking cookies.

Contract: When processing is necessary to perform an agreement with you.

Legal Obligation: When required to comply with applicable law.

7. Cookies and Tracking Technologies

We and our partners use cookies, pixels, and analytics tools to understand browsing behavior, device type, and to deliver targeted marketing.
Where required by law, we obtain your consent before placing non-essential cookies. You can manage your preferences through your browser settings or our cookie banner.

8. Sharing & Disclosure of Data

We may share your information with:

Business partners, affiliates, and service providers assisting with marketing, CRM, or analytics

Vendors supporting lead-generation and campaign operations

Legal authorities or government agencies when required by law

Potential acquirers or investors in connection with business transactions

We ensure that any data transfers to third parties are protected by appropriate safeguards and comply with applicable data-protection laws.

9. Data Retention

We retain your information only as long as necessary for the purposes outlined in this Policy, unless longer retention is required by law.
For cold-lead or outreach data where no relationship is established, we typically retain data for up to 12–24 months, unless deletion is requested sooner.
After the retention period, we securely delete or anonymize your data.

10. Your Rights

Depending on your jurisdiction, you may have the following rights:

Access: Request a copy of your data.

Correction: Request updates to inaccurate or incomplete data.

Deletion: Request erasure of your data where no legal basis remains.

Restriction: Request limited processing under certain conditions.

Portability: Request a structured, machine-readable copy of your data.

Objection: Object to processing based on legitimate interests or marketing.

Withdraw Consent: Withdraw consent at any time where consent was the lawful basis.

California Residents: Right to know, delete, and opt-out of the sale or sharing of personal data, with no discrimination for exercising these rights.

To exercise any of these rights, contact: [[email protected]].
We may request proof of identity and will respond within applicable legal timeframes.

11. Marketing Communications & Opt-Out

You can unsubscribe from marketing emails at any time using the “unsubscribe” link or by contacting us directly.
Even if you opt-out of marketing, we may still contact you about transactions or service-related matters.

12. Third-Party Links and Embedded Content

Our Site may contain links to external websites or embedded content. We are not responsible for the privacy practices or content of these third parties. We encourage you to review their privacy policies before sharing information.

13. Data Security

We implement appropriate administrative, technical, and physical safeguards to protect personal information from unauthorized access, misuse, or disclosure.
While no system is fully secure, we continuously review and improve our data protection practices.

14. International Data Transfers

If your data is transferred outside your country of residence, we ensure that appropriate legal safeguards are in place (such as standard contractual clauses or equivalent protections).

15. Children’s Privacy

Our Services are not directed toward children under 16 (or applicable local age). We do not knowingly collect personal data from minors. If you believe a minor has provided information to us, contact us and we will delete it promptly.

16. Changes to This Privacy Policy

We may update this Policy from time to time to reflect legal, technical, or business changes. The updated version will include the revised “Last Updated” date.
If changes are significant, we will provide notice through the Site or email before they take effect.

17. Contact Us

If you have questions or concerns about this Privacy Policy or our data practices, please contact:

BTBStrategy.com
Greer, SC, United States
Email: https://btbstrategy.com/contact-us

Acknowledgment & Consent

By using our Site or providing your information, you acknowledge that you have read this Privacy Policy and consent to the collection, use, and disclosure of your personal data as described herein.